Roblox's shift toward programmatic advertising offers brands an alternative to immersive integration, while spurring competition among studios traditionally benefiting from branded game development.
The launch of Roblox's programmatic video ad business in May reflects a strategic pivot that aims to capture direct advertising revenue instead of relying solely on studio partnerships.
Roblox's partner program is a strategic initiative to collaborate with brands and developers, promoting a broader ecosystem that can thrive alongside the growing programmatic ad space.
Market analysts argue that Roblox must embrace programmatic advertising opportunities to remain competitive and responsive to brand needs, given the changing face of digital marketing.
Collection
[
|
...
]