As Lyft's Media Network Matures, It's Adding More Measurement Into The Mix | AdExchanger

After launching in 2022 with in-car placements on tablets and out-of-home inventory on bike stations, Lyft rolled out in-app advertising, including display and video, last year.

The purpose of these partnerships is to expand Lyft's reach into new categories, including quick-service restaurants (QSR) and retail, Shane Dwyer, Lyft's head of sales, told AdExchanger.

We're definitely seeing a lot of interest from those businesses to figure out not only how they can brand themselves but how they can get more people into their brick-and-mortar [locations]," said Dwyer.

During that time, advertisers can reach riders through display and video ads in the app or via a tablet if the driver has one installed in their car.

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