* By Kayleigh Barber
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A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-first business model to include more reader revenue options, like commerce.To help with the transition, Melody Brown was hired as Blavity Inc's new associate vp of consumer media in Sept. 2022 from Travel + Leisure to help with the construction of this revenue stream, including launching a new home interior brand "Home & Texture."
Subscribe: Apple Podcasts * Stitcher * Spotify
A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-first business model to include more reader revenue options, like commerce.To help with the transition, Melody Brown was hired as Blavity Inc's new associate vp of consumer media in Sept. 2022 from Travel + Leisure to help with the construction of this revenue stream, including launching a new home interior brand "Home & Texture."
#social-media #conversation #advertising #construction #effectiveness #business-model #latest-episode #content-creation
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