There's new brands popping up. There's new concepts trying to earn your attention and your time. And Orangetheory, amongst that pack, is no different. Performance will feed the final [bottom line] in the short term. But at the same time, we need to be sowing the seeds for the future...
For example, this month, Orangetheory Fitness hired comedian Hannah Berner for a comedy event and in-person workout that will also be livestreamed on TikTok. It's a brand awareness play, Chriswick noted.
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