The connection between culture and beauty has intensified, demonstrated by Ariana Grande's R.e.m. Beauty achieving high social media engagement following the 'Wicked' movie release.
Sephora's dominance in social media buzz was solidified with over 7,000 creator mentions in October, showcasing the importance of influencer collaborations.
Holly Jackson from Traackr highlights that successful brands engage in diverse cultural moments, adapting their strategies like Maybelline did with the NYC Marathon.
Rare Beauty's standout success in October was attributed to over 3,000 activated influencers, marking a stark contrast to its peers like Skkn by Kim.
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