Creating diverse, authentic content is no small task for brands.While studio-produced content remains a critical part of the content mix, brands are increasingly seeking new ways to scale and source organic content.The influencer, the brand ambassador and, more recently, the user-generated content creator offer new avenues for creating content-feeding into the model known as the creator economy.
#organization #communities #partnership #automatically #increasingly #influencers #authenticity #demographics #public-relations #personal-brand
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