But the one message that I seldom, if ever, get is a question: It's something we used to get asked at brick-and-mortar stores all the time--to the point of annoyance. But that was back before the internet punctured their business model; now finding someone on the floor is an exercise in futility.
It seems obvious that America's brands could build enormous goodwill if they took a breather from incessant promotion and actually demonstrated some caring and genuine empathy. Some recognition that the consumer is not an ATM attached to an email address. It's so obvious, so human, yet so neglected.
This lack of outreach is long overdue, especially considering the larger context. Americans are in desperate need of emotional help. We are stressed and depressed; worried about the future; and dealing with a national loneliness crisis that is the health equivalent of smoking a pack and a half of cigarettes a week.
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