Like most social media trends nowadays, viral content is a bit of an open season for brand marketing. But the relentless pursuit of 'relevance', especially online, means companies are often tapping into conversations where they really aren't warranted.
The most striking thing about this latest internet phenomenon, however, is that very few people seem to be taking issue with the commercialisation of a trend that ultimately mocks the appearance of a 24-year-old.
'If you're a brand, if you're a creator, if you're just a human and you are resorting to taking the piss out of someone's appearance all in the name of views and shares and comments, then have a word with yourself.'
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