CEO Adam Foroughi remarked, 'We're all hands on deck, both on the business side and the engineering side on this ecommerce scale-out. It’s just so compelling that it’s taken all of our resources now.' His emphasis highlights the commitment AppLovin is making towards developing its ecommerce segment despite the challenges of scaling.
TikTok Smart+ initially recorded strong returns that plateaued sharply, according to Tinuiti's Jack Johnston: 'It's not normal for a product that's working one minute to flip and not work the next,' indicating the instability of new media advertising products.
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