Applebee's partners with Team Whistle for 'Undercover Athlete' series, featuring SF 49ers' Brandon Aiyuk promoting Whole Lotta Bacon Burger to engage sports fans.
'Undercover Athlete' series includes sports stars like Applebee's' Aiyuk taking on tasks incognito. Short social videos on TikTok, Instagram, Facebook, Snapchat and YouTube Shorts support the campaign.
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