The NFL recorded its most-watched playoffs ever with 38.5 million viewers, highlighting a major increase in female engagement linked to Taylor Swift's influence.
Marketwatch reported a significant uptick in young female viewers, with female viewership rising 53% among 12-17 year-olds and 24% among 18-24 year-olds.
Joel Yashinsky from Applebee's stated that Swift broadened the NFL's audience, emphasizing the league's ability to attract diverse demographics and backgrounds.
Advertisers, like L'Oréal, are responding to the increased viewership by purchasing Super Bowl ad slots, showing a shift in marketing strategy towards this new audience.
Collection
[
|
...
]