Apple's Business Connect platform now allows businesses of all types to increase visibility across Apple's ecosystem, aiding in management of branding on various apps and services.
Business Connect has evolved from the simpler Apple Business Register, expanding its services to millions of businesses worldwide, enhancing consumer interaction through customized place cards and promotional showcases.
The newly expanded Business Connect service emphasizes its accessibility for all types of businesses, including those without a physical location, fostering better brand management across Apple's devices.
With insights into consumer interactions, businesses using Business Connect can evaluate user engagement, from how consumers found them to their subsequent actions on the business's place card.
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