Studies indicate that 62.3% of the world's population uses social media, and the average daily usage time is 2 hours and 23 minutes.
Last year, social media ad spending reached $270 billion and is expected to surpass $300 billion by 2024.
Facebook was picked as the leading social media platform for marketing in 2023, with 90% of surveyed marketing experts using it for promotional purposes.
Instagram enables businesses to promote products and services through various formats, including photos, tags, Stories, and Reels.
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