Amazon Ads unveiled multiple new tools at its UnBoxed conference, including a self-service AI creative studio aimed at maximizing ad reach and optimizing media investments.
The revamped Amazon DSP user experience, featuring a consolidated display line item, reportedly reduces campaign setup time by 75% and provides machine learning-generated insights.
Advertisers using new frequency cap controls saved up to 26% of budgets on duplicate impressions while achieving 21% more incremental reach, showcasing Amazon's competitive edge.
Amazon Ads aims to attract more advertisers amidst a deceleration in ad services revenue growth by introducing full-funnel insights and advanced capabilities.
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