Amazon's Q2 advertising revenue growth decelerated to $12.77 billion, falling below investor expectations. The company introduced commercials on Prime Video and aimed for bigger TV ad budgets. It still heavily relies on sponsored product formats, but faces a more competitive retail media landscape.
Amazon's rollout of video ads in Prime Video aligns with the convergence of retail media and connected TV. Though dominant in retail media, the company faced weakness in ad sales in Q2. The future hinges on maintaining momentum with key formats amidst growing competition.
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