The SQL generator enables advertisers to easily create and target audiences by submitting structured queries in a natural language interface, enhancing user experience.
Amazon Ads' Paula Despins noted that the SQL generator brings the capabilities of generative AI to help advertisers unlock value from their data rapidly.
Advertisers can create specific audiences based on complex criteria, such as customers who've seen ads but haven't purchased, streamlining their retargeting efforts.
The new feature allows advertisers to generate queries for cross-channel audiences using simple language, making it more accessible for executing full-funnel advertising strategies.
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