Amazon Ads has launched Brand+, a new advertising offering that leverages extensive consumer data to help marketers identify and connect with potential buyers. By using signals from shopping, browsing, and streaming activities, Brand+ aims to predict consumer interest in specific products or services within a three-month window. Advertisers can reach audiences through diverse platforms, including Prime Video and Twitch. Initial beta testing revealed significant sales and traffic increases for participants, showcasing the effectiveness of this targeted approach. Brand+ also simplifies the purchasing process, promising efficiency and precision in ad spend management.
For the first time on the Amazon DSP, advertisers can apply AI-optimized automation to purchase TV advertising that reaches unique audiences of customers most likely to buy their products or services - a significant advancement from broad demographic reach to engaging with scaled audiences based on where customers are in the marketing funnel in near real-time.
During Brand+ beta testing, Amazon Ads said, some advertisers experienced a sales increase of more than 10% increase and a website traffic jump of more than 70%.
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