Allbirds is undergoing a major shift with a new marketing strategy and leadership changes aimed at revitalizing its brand and recovering from declining sales.
The company is focusing on a new product launch, the Tree Glider, to reinvigorate consumer interest and is promoting a sustainability-themed marketing campaign.
With net revenue dropping by 26.8% in Q2 2024, Allbirds has had to close ten stores but remains hopeful with leadership changes and new offerings.
The recent ad campaign emphasizes a romantic connection to nature, aiming to resonate with consumers on both emotional and environmental levels.
[
Collection
]
[
|
...
]