Brooks's first lifestyle shoe is part of its 50-year brand planBrooks is entering the lifestyle sneaker market to expand its brand appeal beyond performance running shoes.
'Listening to the player.' Why Dolphins CB Jalen Ramsey partnered with a Black-owned shoe brandJalen Ramsey's partnership with FCTRY LAb represents a shift towards innovation and representation in the sneaker industry.
Jaylen Brown turned down $50 million in endorsements to launch his own performance brandJaylen Brown is launching his own performance brand, 741, emphasizing ownership and value for athletes, consumers, and communities.
Allbirds CMO on why brand building is key to company's turnaround planAllbirds is pivoting its marketing strategy and leadership to combat declining sales and competition from newer sneaker brands.
Makers of spray-on' trainers hoping to strike gold at the OlympicsHellen Obiri excels in innovative shoes by On at Olympics, boosting the brand's growing popularity.
BHM Spotlight: Why Sneaker Social Media Stars Heather Jones and Janelle Cheyenne Launched a Podcast That Speaks Directly to WomenDEI commitment highlighted through Black History Month SpotlightNew female-led Sneaky Leak Podcast in sneaker industry