The global sneaker industry produces over 24 billion pairs yearly, predominantly in Asia where brands like Nike, Adidas, and New Balance thrive. Manufacturing hubs like Vietnam, Indonesia, and China offer low labor costs and an efficient supply chain, allowing brands to maximize profits. New Balance distinguishes itself by producing in the USA, which not only caters to domestic consumers but also has implications for pricing strategies and market competition. The article highlights the significant economic and trade policy influences generated by sneaker production and sales.
Nike and Adidas heavily dominate the sneaker market, relying on low-cost Asia for production due to favorable manufacturing conditions and trade policies.
New Balance stands out by maintaining a portion of its production in the USA, thus impacting both pricing strategy and domestic sales.
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