Ali Schwanke: Spotlight on the expert | MarTech
Briefly

The thing that got me into the space in general is that I had started a photography business and discovered that I liked people and creativity and solving problems.
As a marketer, when you spend your own money to market your own services, you become aware of the ROI much faster.
I was really fortunate to have an experience at that Leadership Resources company. It allowed me to see how a business was run from multiple angles.
I started to do photos for businesses and websites. That was before people decided it was great to have your own photos.
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