"Our latest API offering... [provides] advertisers with a transparent way to understand and measure performance in one place, while also contributing to measurement standardization," Roche said in a statement.
TransUnion's TruAudience solution helps advertisers develop marketing mix modeling (MMM) measurement - a longstanding tactic of marketers that has returned to the forefront as fragmentation and privacy regulation increases.
#retail-media #advertising-technology #partnerships #measurement-standards #consumer-electronics-show
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