fromMarTech
2 weeks agoWhy social video spend gets lost in reports - and how measurement standards fix it | MarTech
You know that moment when leadership asks, "How much are we spending on social video?" You pause - not because you don't know your campaigns, but because answering means: Pulling multiple reports. Reconciling mismatched labels. Piecing together data from different teams to get to a single number. That's not just a reporting headache. It's a sign your measurement isn't speaking the same language across teams and platforms.
Marketing