The audio industry is full of creative potential, but creative production and asset coordination for ads and host-reads are holding it back. By partnering with a creative audio production platform like Wondercraft, we are removing these long-standing barriers as we evolve the Frequency audio management platform to more publishers and brands.
This high level of personalization allows advertisers to deliver personalized creative and relevant messages to their target audiences, improving engagement and campaign effectiveness.
The new Variations feature then allows users to craft multiple variations by adding alternative copy or using AI to generate hundreds of variations. These versions can then be seamlessly exported to Frequency's platform for campaign deployment and optimization.
The integration creates the industry's first seamless workflow from Wondercraft's creative studio to Frequency's dynamic campaign deployment, dramatically reducing the time and cost traditionally associated with personalized audio advertising.
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