Meta reported strong third-quarter financial results, with revenue growing 19% year over year to $41 billion, and operating margins expanding 300 basis points to 43%.
More than 500 million people are using Meta's chat assistant within its applications, highlighting significant user engagement improvements thanks to their investments in generative AI.
Management believes that the investments in generative AI will ultimately lead to enhanced user engagement and monetization, crucial for the firm's core advertising business.
While Meta's investments in GenAI have raised eyebrows, it is our view that the real value will show through in the firm's advertising products and monetization strategies.
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