The partnership between Stackline and Gigi allows advertisers to measure not just Amazon sales, but the impact of Amazon ads on sales across other retailers, positioning businesses to optimize their advertising strategies.
Epstein emphasized that the partnership addresses the dual challenges of better targeting and measurement in streaming environments, which are critical for brands effectively reaching and acquiring customers.
Stackline's extensive data set offers valuable insights, tracking purchases from major retailers, allowing Gigi to enhance audience targeting for ad campaigns on TV platforms.
This collaboration positions Gigi and Stackline within the booming retail ad tech industry, projected to reach $60 billion in spending this year, highlighting the growing demand for effective media measurement.
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