"Brands know they have power now, and that these teams need revenue from the brand side - it's where the majority of their revenue comes from," said Ryan Dow, head of gaming and esports in the Americas for the agency Sportfive. "So they have power; it will make negotiations a little bit harder for teams."
"Esports is a $2 billion industry," Dow said, "but gaming is a $180 billion industry."
[
add
]
[
|
|
...
]