Ads on tap: why digital screens in pubs are raising the bar for brands

"Over the past decade, emerging tech has fueled the rapid expansion of digital screens in public spaces, from shopping malls to transport hubs and now into pubs."

"Despite this vast reach, OOH often costs less than TV or radio when it comes to cost-per-view and commands a lower cost per thousand impressions compared to many digital channels."

Read at The Drum