The NFL's 'Somebody | It Takes All of Us' ad was highlighted in DAIVID's research as the most emotionally engaging ad during Super Bowl LIX. The campaign not only resonated emotionally with viewers, yielding a 55.8% intense positive emotional reaction, but it also captured the highest levels of attention across all ads presented. In contrast, Super Bowl LIX was noted as the least effective advertising year since 2020, with a decreasing effectiveness and emotional quotient compared to previous years. Overall, while other ads faltered, the NFL’s campaign clearly resonated.
The NFL's 'Somebody | It Takes All of Us' ad for Super Bowl LIX generated the most intense positive emotions and highest attention levels among all ads shown.
DAIVID's research indicates Super Bowl 2025 ads were the least effective since 2020, with an average score of 6.2 out of 10 on their Creative Effectiveness Score.
The ad attracted intense emotional reactions from 55.8% of viewers, with significant feelings of warmth, admiration, inspiration, and pride exceeding US norms.
Despite the generally low effectiveness of Super Bowl 2025 ads, 'Somebody' stood out for both its emotional engagement and viewer attention.
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