Adelaide has launched its 2025 Outcomes Guide, showcasing 52 case studies across 18 industries that link attention metrics to advertising success. Key highlights include increased unaided awareness for airlines, boosted add-to-cart actions for retail, and massive conversion improvements for CPG brands. The guide emphasizes how Adelaide's AU metric—ranging from 0 to 100—helps brands make strategic media investment decisions, achieving an average 41% higher brand lift and 55% stronger lower funnel impact in 2024. CEO Marc Guldimann notes the rising enthusiasm for metrics offering transparency and the ability to drive effective media strategies.
The 2025 Outcomes Guide illustrates how Adelaide's AU metric empowers brands to make smarter investment decisions, achieving 41% higher brand lift and 55% stronger lower-funnel impact in 2024.
Marc Guldimann states, 'Adoption of attention metrics continues to accelerate... stakeholders are enthusiastic about metrics that increase the transparency of media quality.'
Adelaide's AU metric, powered by a machine-learning model, scores media placements from 0-100, providing a precise view of quality across channels.
Notable case studies highlight substantial increases in consumer engagement, like a retail giant reporting 152% more Add-to-Cart Actions from audiences exposed to high-AU media.
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