With its latest ad, the cereal maker has boldly brought the powerful strapline back, making for some standout work in an era where nostalgic advertising is on trend.
There's a relatability to the various scenarios and the hot topics it depicts, including the crater-like potholes that are on every driver's mind, the 'is VAR ruining football?' debate, plus people who park recklessly.
The solution is always more Weetabix.
There's a nice build-up and suspenseful aspect, too, that is almost a rallying cry to the nation that's bound to get people talking.
[
add
]
[
|
|
...
]