Ad of the Day: The Ordinary's stripped-back OOH prioritizes science over celebrity
Briefly

from The Drum9 months ago
The brand embraces a no-nonsense approach, spotlighting clean ingredients and science over celebrity endorsements. The monochromatic color palette adds to its distinctive, understated identity.
The Drumhttps://www.thedrum.com/news/2024/05/10/ad-the-day-the-ordinary-s-stripped-back-ooh-prioritizes-science-over-celebrity
The ad cleverly aligns with wellness trends, championing a simplified beauty approach, while still making a strong impact.
The Drumhttps://www.thedrum.com/news/2024/05/10/ad-the-day-the-ordinary-s-stripped-back-ooh-prioritizes-science-over-celebrity
Read at The Drum
#skincare #clean-ingredients #brand-identity #beauty-industry #advertising
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