What makes this spot from David New York so brilliant is that it positions stealing the glasses as somewhat of a tradition while highlighting them as a must-have memory of a good night out. It unites its customers with a shared response of: 'Yeah, I've swiped one before.'
The spot is perfectly topped off with a seductive soundtrack that features smooth vocals singing, 'I don't really know how I got here, baby,' as the camera slowly pans across various kitchens. It has a wonderfully witty touch that keeps the viewer engaged throughout the 40-seconds.
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