Part of the ongoing 'It Has to be Heinz' campaign, the ad brilliantly conveys brand loyalty while still being fun and, most importantly, unmistakably Heinz.
The crisp and colorful photos evoke a shareability aspect that is so important for brands trying to cut through.
This print ad does a brilliant job of communicating that Heinz doesn't take itself too seriously but appreciates the love for its products.
Heinz is no stranger to having fun with its advertising, last month it launched the world's first-ever ketchup insurance policy.
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