The humor and the sheer grossness of seeing a human eat a cat treat in this campaign, paired with an unconventional approach for the sector, has landed it our top ad of the day.
Similar to its recent spot for Marmite, ad agency Adam&EveDDB has taken an on-the-surface bog-standard statistic and transformed it into an entertaining narrative.
Each participant is offered - and in some cases even goes so far as to eat - the cat food. It's a moment of disgusting hilarity, the culmination of the surreal journey the viewer has gone on.
We love this ad because it's attention-grabbing and puts the product front and center while breaking away from usual cat food ads, which are typically very pet-focused.
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