Ad industry insiders break down the M&A deals they think could shake up the industry in 2025
Briefly

"Everyone is looking for the glue that ties together some of the components," said Charles Ping, indicating that the acquisition landscape is evolving towards integration in crucial areas.
"It feels like the tide has turned," said William Ritchie, signaling a significant shift in the advertising industry as M&A activity begins to ramp up.
Read at Business Insider
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