Acquisition, engagement and retention: Using marketing to take on streaming's top challenges
Briefly

Streaming is having its moment in the spotlight.Last year, streaming surpassed cable viewing for the first time.Meanwhile, the number of adults accessing streaming video platforms has outpaced those with cable or satellite service.With audiences continuing to flock to Internet-enabled viewing, the opportunity for streamers and content publishers has never been stronger.
Read at Digiday
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