Account managers are more vital than ever - don't let anyone tell you differently

Trends from the ONS indicate that roles in account management faced higher redundancy rates compared to pre-pandemic levels due to budget cuts and restructuring efforts within companies.

In order for agencies to retain, nurture, and have deeper, more meaningful relationships with clients, they must invest in good account management.

With teams working remotely, this leads to more challenging communication and collaboration. Three-quarters of marketers say that the pandemic has permanently changed how they collaborate and communicate.

In an ever-digital world of communication between teams, account managers help centralize chatter by acting as a conduit for information between clients and internal teams, coordinating efforts, maintaining documentation, and enhancing collaboration.

Read at The Drum