"For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale."
"Barometer will now provide brand safety rankings for all of Acast's podcast inventory, with show-level rankings that advertisers can use for pre-campaign planning."
"The solution also assigns each show and episode a brand safety score based on the now-defunct GARM's brand safety standard, which divides inventory into low-, medium- and high-risk pools."
"Acast is also exploring use cases for Barometer's Host Intelligence sentiment scores, which evaluate podcast hosts themselves for brand safety."
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