A serial entrepreneur's top tips for start-up success
Briefly

"The advice for all sectors of business is the same because routes to profitability and growth depend on maintaining a good business model, a clear plan including where you need to be after 12 months, five years and 10 years."
"Entrepreneurs are naturally optimistic, but it's also important to be flexible, expect to develop resilience - and keep on learning. These are key qualities for success."
"Do your research. If it's a food product, test on family and friends and then take it to a wider, less biased audience. It's always worth relentlessly researching competitors, too."
"Creating a business plan is essential. Good structure is 'I'M OFF': idea, market, operations, financials, and friends – your network of advisers. This keeps you accountable."
Read at City AM
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