As the Super Bowl approaches, brands are ramping up their advertising strategies, releasing teasers and full ads to capture audience interest. The event garners massive viewership, with over 123 million tuning in for the game in 2024. This prompts brands like FanDuel and DoorDash to use the platform as an opportunity to attract new customers. The article proposes a classification system for Super Bowl ads, considering factors such as brand stature and ad execution to effectively categorize the wide variety of advertisements seen during the game.
Brands have dropped teasers, trailers, and even full ads in anticipation of getting us all excited about what they view as their holiest of days.
In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous.
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