Mohegan's partnership with LiveRamp aims to create the "industry's first casino media network," allowing advertisers to target visitors across various platforms and locations.
Research company EMARKETER estimates US retail media spending will grow by 26% to $54.85 billion, highlighting the potential of the commerce media space that Mohegan is entering.
Mohegan's digital ecosystem promises 200 million potential ad impressions each month, targeting a customer base with significant disposable income attractive to advertisers.
Rich Roberts from Mohegan Digital noted that the casino's customer base has expanded digitally, with potentially hundreds of thousands of players spending considerable money online.
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