818 Tequila mixes cocktail of sustainability, social media and celebrity

Part of that [growth] is a testament to the fact that we've created more than just a liquid.We've created a brand that has really resonated with our target consumer. - Kathleen Braine

818 Tequila has found a way to build a relationship with health-conscious, environmentally-minded Gen Z consumers by making the range more affordable and implementing various green measures.

Read at Marketing Dive