A recent report by RWS reveals that over four-fifths of consumers are less likely to purchase from brands lacking local language support, emphasizing the need for effective localization.
Mapping the customer journey involves understanding cultural nuances and identifying bottlenecks like address formats, crucially tailoring localization strategies to enhance user experience.
Airbnb exemplifies effective translation by offering its platform in 62 languages, showcasing how appropriate localization can successfully engage a global audience.
Ensuring content is culturally appropriate and resonates with the target audience is vital, and partnering with local translators is key to achieving that.
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