If you are a business owner today and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn't entirely free.
You can jump into social media with a poor brand definition, poorly focused content, and unrealistic expectations of customer service, or be killed by malware or viruses.
If your business is industrial B2B products, social media should be low on your list. Spend your time and money on other platforms.
A balance of conventional and social communication and marketing is always advised. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative rather than a positive.
#social-media-marketing #business-strategy #brand-management #consumer-engagement #digital-versus-traditional-marketing
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