"Customers are paying less attention to traditional outbound marketing channels, in favor of interactive initiatives... You need to capitalize on this trend to get advocates today."
"This trend is driven by instant worldwide communication... and a longing to be part of a special community, or even an influencer..."
"Create a business purpose storyline around a higher cause... This allows customers to remember your brand and encourage advocacy within their community."
"Launch multiple experiments to learn what works... Potential customer advocates are quick to provide feedback via smartphone and new technologies today."
Collection
[
|
...
]