With shifts like the rise of AI, social media advertising rules, and swings in SEO traffic, it can be hard for healthcare marketers to know what to plan for.
The marketing trend of increasing personalization is a powerful way to combat this feeling and connect with your target audience.
Too often, the U.S. healthcare system can make patients feel like cogs in a big machine.
Personalization can help compensate for the dips in traffic many marketing teams have seen from more general content.
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