The article discusses the declining effectiveness of traditional marketing strategies like TV commercials and newspaper ads, which have grown costlier and less trusted by modern consumers. Instead, today's buyers seek validation through social media, online reviews, and personal recommendations before making purchasing decisions. To connect with the current generation, businesses should leverage influencers, celebrity endorsements, and maintain a presence on trusted online platforms, as these strategies help in building trust and encouraging purchases based on peer influence.
Customers today look beyond traditional marketing methods, relying on the internet, social media, and reviews from their network to guide their purchasing decisions.
New product customers desire support and positive feedback from recent buyers and trusted acquaintances rather than traditional advertising, making research essential.
Engaging with influencers and connecting through internet trends provides businesses visibility, as potential customers often consult their social circles before making purchases.
Endorsements from celebrities and experts build trust; consumers are more likely to buy when they feel a connection to the spokesperson.
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