After game footage was leaked, the GTA VI trailer that followed needed to work extra hard to still surprise fans. Instead of a mere game info dump, it interweaved in-game cutscenes with references to real-life viral moments, becoming a piece of content worth watching in its own right.
Who's doing it outside of the video games world? Cybersecurity could hardly be seen as an exciting topic, but 1Password's Cybersecurity and Skin Care ad doesn't take itself too seriously. With effortless comedic skills, Ryan Reynolds hits all of the essential selling points of the software app, surprising an audience that was expecting to see a boring infomercial.
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