"The reality is that most businesses need to embrace the 'Genius of the AND,' meaning they should use and monitor more than one of the available platforms, based on their objectives."
"If you are in the more than 30 percent of all small businesses that still ignore social media, you need to read Dave Carroll's book United Breaks Guitars. It highlights the story of how United Airlines paid no attention to social media while Dave's story of a crushed guitar and poor customer service went viral around the world."
"Reputation management. You can't ignore the fact that Facebook now has over 3 billion monthly active users who may be talking about you, and there are 34 other platforms, per Wikipedia, that together have over 100 million users."
"Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the go-to expert in your field."
#social-media-strategy #reputation-management #small-business-marketing #brand-awareness #engagement
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